Blog
What’s your biggest business problem right now?
We help regulated firms with Strategy (approach), Brand (who you are), Lead Generation (attracting business), Conversion (sales) and Retention (keeping clients happy).
Now is the time to be brave!
Covid has messed with our minds, bodies, lives and businesses. It’s time to take control and get visible again!
Is the customer always right?
Do you tell your customer what they really need or just sell them what they asked for? Is the customer always right?
Why you need a proper marketing database
A CRM with a marketing database will enable you to manage your leads and customers efficiently and effectively. Without one, you may not be complying with the General Data Protection Regulations (GDPR) about data management.
Do you think marketing strategy is fluff?
If you think that marketing strategy is ‘fluff’, you’ve been duped! ? ❌ Strategy is the Why, What and Who of your business: WHY - is your business vision, or this campaign, important to you? WHAT - are you aiming for, products, services, sales, income, market share,...
Have you heard about the gender pensions gap?
Shocking fact – almost HALF of single mums are excluded from auto-enrolment in a workplace pension.
Right here right now
I have a motivational playlist that helps me to start work. One of the songs on it is ‘Right here, Right Now’ by Fatboy Slim. It got me thinking. Sometimes it really doesn’t feel like a Right Here, Right Now moment.
Are you outstanding?
Are you OUTSTANDING? Was your initial reaction a YES or Noooo….? If we are having a good day and absolutely on it, it’s a YES! If we feel stressed, tired, overwhelmed, it may be a no. But OUTSTANDING also means to STAND OUT! Do you feel that you stand out from the...
Social Media doesn’t work
That’s what some people tell me. I smile, take a deep breath and say… Can I ask what you are trying to achieve? Who’s your target audience? Do you think the platform you were using was the right one to reach them? Do you think the tone, language and substance of your...
What’s the difference between marketing strategy and a plan?
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Using data to get leads
Does anyone like this ‘GET LEADS! BUY DATA! SELL STUFF!’ type of marketing? I find it painful and disrespectful to potential customers.
The Power of Marketing Campaigns
A campaign is more than just a few posts. A campaign attempts to bring about a change, for the customer to take action and contains repetitive messages and branding.
How to convert marketing into sales
“Marketing gets people to your door and sales takes them through it” Amanda Wynne Evans On Tuesday 21st January 2020, Amanda Wynne Evans of Wynne Marketing held a Sales and Marketing focused workshop with guest speaker and Flexpert, Elaine Atherton from 2Summit Up, at...
A Wynne-ing Collaboration!
We are thrilled to announce our business growth in the form of a Marketing Collaboration! Amanda Wynne Evans, founder of Wynne Marketing in Chester, has recruited eight new flexible experts – the Flexperts – to support her in delivering top level, niche marketing...
Say Cheeeeese! (or not!)
On Friday 21st June the Wynne Marketing Flexpert team had a photoshoot at WM HQ in Handbridge, Chester! Andrew Collier photography did the honours, with the brief being ‘Headshots please, plus some fun team pics’! We began the day with some sausage butties from the...
Five GDPR dangers for small businesses
On Wednesday 12th September I attended a ‘Future of Marketing and Advertising post GDPR’ workshop at the Angel, London, run by the Data Protection Forum. Hellen Beveridge from Data Oversight presented the workshop and I shared a room with data protection staff from...
GDPR: Understanding roles
GDPR introduces a number of roles and concepts you’ll need to understand: Personal data Data Subject Data Controller Data Processor Data Protection Officer Personal data This is at the heart of GDPR. A task will fall under the scope of GDPR if: Data being processed...
Ten tips to help you achieve your goals
So, you’ve set your goals for this year – but how are you going to make them happen? Try our top tips below. 1. Why The reason you want to achieve these goals is paramount. Take some time to think about each one – what will their achievement really bring you? It’s not...
GDPR: What is it?
So what is GDPR? The General Data Protection Regulation (GDPR) is a regulation from the EU to unify and strengthen data protection for all European citizens. It is unaffected by Brexit and will be enforced in the UK from 25th May 2018 by the Information Commissioner’s...