Using data to get leads

Using data to get leads

Data misuse “Hi AMANDA WYNNE,I am reaching out to tell you that my company sell *INSERT IRRELEVANT PRODUCT HERE*. I am awesome at *TECHNICAL DIGITAL MARKETING THINGS WITH LOADS OF JARGON*. I believe we have synergy. When’s the earliest we can talk?” ‘I’m surprised you...
Five GDPR dangers for small businesses

Five GDPR dangers for small businesses

On Wednesday 12th September I attended a ‘Future of Marketing and Advertising post GDPR’ workshop at the Angel, London, run by the Data Protection Forum. Hellen Beveridge from Data Oversight presented the workshop and I shared a room with data protection staff from...
Five GDPR dangers for small businesses

GDPR: Understanding roles

GDPR introduces a number of roles and concepts you’ll need to understand: Personal data Data Subject Data Controller Data Processor Data Protection Officer Personal data This is at the heart of GDPR. A task will fall under the scope of GDPR if: Data being processed...
Five GDPR dangers for small businesses

GDPR: What is it?

So what is GDPR? The General Data Protection Regulation (GDPR) is a regulation from the EU to unify and strengthen data protection for all European citizens. It is unaffected by Brexit and will be enforced in the UK from 25th May 2018 by the Information Commissioner’s...