Is the customer always right?

Is the customer always right?

Do you tell your customer what they really need or just sell them what they asked for? Being in marketing I am asked to help with a huge range of stuff for my clients! However, I like it when they come to me with a problem to solve, rather then the solution they think...
Do you think marketing strategy is fluff?

Do you think marketing strategy is fluff?

If you think that marketing strategy is ‘fluff’, you’ve been duped! ? ❌ Strategy is the Why, What and Who of your business: WHY – is your business vision, or this campaign, important to you? WHAT – are you aiming for, products, services, sales, income,...
Social Media doesn’t work

Social Media doesn’t work

That’s what some people tell me. I smile, take a deep breath and say… Can I ask what you are trying to achieve? Who’s your target audience? Do you think the platform you were using was the right one to reach them? Do you think the tone, language and substance of your...
The Power of Marketing Campaigns

The Power of Marketing Campaigns

Do you create marketing campaigns to maximise your efforts? A marketing campaign is ‘An organised course of action to enable you to sell a product or service’.They are: Pre-planned with a launch & end date Have a memorable message Combine media; use a marketing...