Each month we’re focusing on a topic that’s essential for a happy and successful business. This is number 5 of our 12Cs of Marketing articles.

Do you feel that you are a creative person? Some people would shout a definitive YES whilst others mumble a resounding NO! I’m here to tell you that we are ALL creative – we just have different ways of showing it and that some find it easier to bring out than others.

As business owners, we NEED to be creative. We have to create and package our products, add what works and remove what doesn’t and consider ways of being heard above the masses to attract customers.

You might not be the kind of person who enjoys marketing or spending hours talking about your new logo – not a problem, there are people (like me!!!) who you can bring in to help. Just recognise that it’s not your forte or something you enjoy and bring in the experts. Similarly, you might be very creative but are shutting this out of your business for fear than it is frivolous or unnecessary, when there’s so much client work/admin/maintenance/blah to be done.

We need to allow our own forms of creativity to shine in our business – that’s what helps our service offering and our brand personality to be unique! It is ultimately what attracts the right customers to us.

If there is something that’s bugging you in business, allow yourself some time to think creatively about how to resolve it.

So, how do we get creative then?

Environment – go where you can think. This may be in the office or in a field, a coffee shop or somewhere quiet. It doesn’t matter where. Go where you’ll be inspired and free from distractions.

Mindset – set yourself up for the day so you can clear your head clutter. Do you have a morning routine that helps you get into your flow? If not, get one!! Consider exercise, meditation, affirmations, super strong coffee, wearing your best outfit – whatever makes you feel great!

Inspiration – what can you look at or read that will get you inspired? Perhaps your CV, to remind you of your strengths. Competitor websites – what’s good and what’s bad? Pinterest is amazing for memes and beautiful images to get you inspired on your theme. Take a look at our Creativity board, for example.

Be open – allow yourself to think freely without shutting ideas down. Think ‘Yes, and…’ rather than ‘Yes, but…’ to let concepts grow. Write everything down, draw it, mindmap it, make lists. Collect it all, it’s all the thought process and invaluable to begin to lead you down the right path to the solutions you need. It’s ok to not get it right straight away.

Fill in the gaps – think about where you are now and where you want to be. What needs to happen to fill in the gap? What do you need to do, create, plan to get there? What’s the ideal scenario? What can you start with?

Talk it out – find a business pal or colleague, or even your dog – and just talk about what is in your head! All of a sudden it takes shape. It starts to resolve itself and the way forward is clearer.

I begin with an idea, and then it becomes something else. Pablo Picasso

If you’d like someone to talk your business ideas out with, we are happy to help. Book a call with us today and let your creativity out!


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