If you think that marketing strategy is ‘fluff’, you’ve been duped! ? ❌ Strategy is the Why, What and Who of your business:

WHY – is your business vision, or this campaign, important to you?

WHAT – are you aiming for, products, services, sales, income, market share, brand recognition?

WHO – who are your target audience/s?

Ask yourself these important questions before you do any marketing and it will help you to get focused on your ROI.