We’ve worked with many regulated SME owners who often have the following problems:

• Multiple partners and stakeholders to approve marketing
• Lack of understanding of what can be said/done and what can’t
• Using or needing an expensive compliance service
• Time to market can be so slow
• Avoid marketing of your products due to these issues
• Multiple depts, products and target audiences to consider
• Concerns about GDPR in addition to compliance regulations

You may also find that you:

• Don’t have a dedicated marketing person to implement your ideas
• Don’t have time to plan, just firefight and service clients
• Spend on marketing ad hoc, but are not tracking results
• Don’t have a proper database of clients to market to
• May not have defined your brand, USPs and ethos fully
• Are not looking to employ someone full-time, but still need support.

So we created our Marketing Director service to give you access to expert marketing advice and project management from Amanda, who has over 5 years experience of full-time marketing for a large, financially-regulated business. So now there’s no need to go through an expensive recruitment process, add a desk or pay a pension!

How it works

STEP 1

Amanda will meet with you and your key staff members to talk through your business purpose, existing marketing, your ideas and issues.  We’ll run through how our service works and you can see if it’s a good fit for your needs. We are happy to create bespoke programmes as required.

STEP 2

If you decide to go ahead, we’ll deliver a 3 hour Marketing Strategy Workshop with the Business Owners and key staff. Amanda will facilitate the session, asking specific questions to draw out the key issues, define goals and encourage creative thinking. Following this, Amanda will create a Marketing Strategy and Report which supports your business goals, including the insights from the Workshop. There will also be a Plan document, which breaks down how we’ll deliver your Strategy through targeted marketing actions. We’ll also discuss how you have your marketing approved now or create a process to do so, if required.

STEP 3

We discuss the Marketing Strategy and Plan together at the next meeting. You’ll determine the priority projects and what you’d like Amanda and her team to focus on. If you’d like us to manage your social media or work on specific projects, we’ll discuss that too. We’ll tweak the Plan to fit with your needs.

STEP 4

If you need the ongoing Marketing Director service, Amanda will meet with you and your senior team for a Monthly Marketing Meeting (or set up fortnightly calls) to discuss delivery of your Marketing Plan and whatever other business support or advice you might need. She’ll be your confidante and supporter, finding solutions to your issues, creating ideas and processes, motivating your team and moving everything on according to the Plan.

In the background, Amanda briefs Team Wynne, her outsourced team, to deliver the other elements of your marketing and will also report back to you on successes, statistics and ideas. Everything will start coming together in an organised and focused manner and you will see new leads and opportunities arising from our working together in alignment.

Marketing Director services