Marketing Director services
for Regulated SMEs

Supporting you with the strategy, planning, compliance and project management of your marketing
Marketing for regulated SMEs | Wynne Marketing | Chester
We’ve worked with many regulated SME owners who often have the following problems:
  • Multiple partners and stakeholders to approve marketing
  • Lack of understanding of what can be said/done and what can’t
  • Using or needing an expensive compliance service
  • Time to market can be so slow
  • Avoid marketing of your products due to these issues
  • Multiple depts, products and target audiences to consider
  • Concerns about GDPR in addition to compliance regulations

You may also find that you:

  • Don’t have a dedicated marketing person to implement your ideas
  • Don’t have time to plan, just firefight and service clients
  • Spend on marketing ad hoc, but are not tracking results
  • Don’t have a proper database of clients to market to
  • May not have defined your brand, USPs and ethos fully
  • Are not looking to employ someone full-time, but still need support.

So we created our Marketing Director service to give you access to expert marketing advice and project management from Amanda, who has over 5 years experience of full-time marketing for a large, financially-regulated business. So now there’s no need to go through an expensive recruitment process, add a desk or pay a pension!

How it works

STEP 1

Amanda will meet with you and your key staff members to talk through your business purpose, existing marketing, your ideas and issues.  We’ll run through how our service works and you can see if it’s a good fit for your needs. We are happy to create bespoke programmes as required.

STEP 2

If you decide to go ahead, we’ll deliver a Marketing Strategy Workshop with your Business Owners and key staff. Amanda will facilitate the session, asking specific questions to draw out the key issues, define goals and encourage creative thinking. Following this, we’ll create a Marketing Strategy and Report which supports your business goals, including the insights from the Workshop. There will also be a Plan document, which breaks down how we’ll deliver your Strategy across a timeline through targeted marketing actions. We’ll also discuss how you have your marketing approved now or create a process to do so, if required.

STEP 3

You’ll receive the spreadsheet of your lovely new Strategy and 12 month Plan! Amanda will meet with you and your senior team to discuss and tweak it as appropriate. If you’d like our Flexperts to manage your social media, create leaflets, update your website etc, we’ll discuss and cost that for you too.

Following this, Amanda will meet with you for a Monthly Marketing Meeting (or fortnightly calls) to discuss delivery, priorities and whatever other business support or advice you might need. She’ll be your confidante and supporter, finding solutions to your issues, creating ideas and processes, motivating your staff, liasing with the Flexperts and moving everything on according to the Plan.

We’ll also ensure there is a compliancy and approval trail for all your marketing and suggest processes and software to manage this.

Marketing Director services

Workshop followed by delivery of your bespoke Marketing Strategy & Action Plan
From £1500

1-2 hr call or pre-meeting
– discuss your business goals
– discuss your marketing
– share any issues

Research into your target market and service

Shape workshop based on your needs

3-4 hour meeting or workshop with your key staff
– assess and determine your goals
– share ideas and turn them into campaigns
– plan out new processes
– prioritise and structure
– create solutions to issues
– bring staff into alignment
– get clarity and focus

Written report defining solutions and ideas

A 12 month Marketing Strategy and Plan defining missions, targets, timescales, actions

ROI spreadsheet

Follow up meeting to adjust and adopt the Strategy

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Ongoing strategy, planning and consultancy plus Marketing Plan delivery
Day or Retainer rate

Delivery of your Marketing Plan

Meetings with your Senior Management & staff

SUPPORT AS NEEDED:

Developing your brand

Creative marketing solutions

Mindful of compliance and GDPR

Supporting business growth

Process design & implementation

Developing pitches and presentations

IT system implementation

Change programmes

Sales team support

Event management

Print management

Briefing suppliers and training staff

Campaign & project planning

CRM & Database projects

Reporting and monitoring

Advice and support throughout

Add-on services available

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All the marketing delivery you'll need, from our Flexperts
Priced to suit

Use our pre-approved Flexperts to deliver your ongoing marketing, following your new Strategy & Plan:

Social Media management

Website copy and blogs

New website build and hosting

Logos and business cards

Leaflets and graphic design

Copywriting services

Content marketing plans

E-newsletter build and content

CRM & Database management

Campaign delivery

Event management

GDPR reviews

International Business Consultancy

As you require

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Our Director service is for 3 months minimum, with monthly payment upfront by Standing Order. Following this, 1 month’s notice will be required by either party to terminate the agreement.

Request a Free Consultation

Tell us what you need and we'll help to determine how to move your business forward. Submit your details below and we'll get back to you to set up a call.

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