We’ve worked with many regulated SME owners who often have the following problems:

• Multiple partners and stakeholders to approve marketing
• Lack of understanding of what can be said/done and what can’t
• Using or needing an expensive compliance service
• Time to market can be so slow
• Avoid marketing of your products due to these issues
• Multiple depts, products and target audiences to consider
• Concerns about GDPR in addition to compliance regulations

You may also find that you:

• Don’t have a dedicated marketing person to implement your ideas
• Don’t have time to plan, just firefight and service clients
• Spend on marketing ad hoc, but are not tracking results
• Don’t have a proper database of clients to market to
• May not have defined your brand, USPs and ethos fully
• Are not looking to employ someone full-time, but still need support.

So we created our Marketing Director service to give you access to expert marketing advice and project management from Amanda, who has over 5 years experience of full-time marketing for a large, financially-regulated business. So now there’s no need to go through an expensive recruitment process, add a desk or pay a pension!

How it works

STEP 1

Amanda will meet with you and your key staff members to talk through your business purpose, existing marketing, your ideas and issues.  We’ll run through how our service works and you can see if it’s a good fit for your needs. We are happy to create bespoke programmes as required.

STEP 2

If you decide to go ahead, we’ll deliver a Marketing Strategy Workshop with your Business Owners and key staff. Amanda will facilitate the session, asking specific questions to draw out the key issues, define goals and encourage creative thinking. Following this, we’ll create a Marketing Strategy and Report which supports your business goals, including the insights from the Workshop. There will also be a Plan document, which breaks down how we’ll deliver your Strategy across a timeline through targeted marketing actions. We’ll also discuss how you have your marketing approved now or create a process to do so, if required.

STEP 3

You’ll receive the spreadsheet of your lovely new Strategy and 12 month Plan! Amanda will meet with you and your senior team to discuss and tweak it as appropriate. If you’d like our Flexperts to manage your social media, create leaflets, update your website etc, we’ll discuss and cost that for you too.

Following this, Amanda will meet with you for a Monthly Marketing Meeting (or fortnightly calls) to discuss delivery, priorities and whatever other business support or advice you might need. She’ll be your confidante and supporter, finding solutions to your issues, creating ideas and processes, motivating your staff, liasing with the Flexperts and moving everything on according to the Plan.

We’ll also ensure there is a compliancy and approval trail for all your marketing and suggest processes and software to manage this.

Marketing Director services