We’ve worked with 100s of SME owners who often have the following problems:

• Juggling business management with being called to the ‘shop floor’
• Communicating between separate offices or travelling staff
• No dedicated marketing person to implement your ideas
• No time to plan, just firefighting and servicing clients
• Spending on marketing ad hoc, but not tracking results
• No proper database of clients to market to
• May not have defined your brand, USPs and ethos fully
• Not looking to employ someone full-time, but still need support.

So we created our Marketing Director service gives you access to expert marketing advice and delivery, without the need to go through an expensive recruitment process, add a desk or pay a pension!

How it works

STEP 1

Amanda will meet with you and your key staff members to talk through your business purpose, existing marketing, your ideas and issues.  We’ll run through how our service works and you can see if it’s a good fit for your needs. We are happy to create bespoke programmes as required.

STEP 2

If you decide to go ahead, we’ll deliver a 3 hour Marketing Strategy Workshop with the Business Owners and key staff. Amanda will facilitate the session, asking specific questions to draw out the key issues, define goals and encourage creative thinking. Following this, Amanda will create a Marketing Strategy and Report which supports your business goals, including the insights from the Workshop. There will also be a Plan document, which breaks down how we’ll deliver your Strategy through targeted marketing actions.

STEP 3

We discuss the Marketing Strategy and Plan together at the next meeting. You’ll determine the priority projects and what you’d like Amanda and her team to focus on. If you’d like us to manage your social media, we’ll discuss that too. We’ll tweak the Plans to fit with your needs.

STEP 4

You’ll receive the spreadsheet of your lovely new Strategy and 12 month Plan! Amanda will also meet with you and your senior team for a Monthly Marketing Meeting (or fortnightly calls) to discuss delivery of your Marketing Plan and whatever other business support or advice you might need. She’ll be your confidante and supporter, finding solutions to your issues, creating ideas and processes, motivating your team and moving everything on according to the Plan.

In the background, Amanda briefs Team Wynne, her outsourced team, to deliver the other elements of your marketing and will also report back to you on successes, statistics and ideas.

Marketing Director services