Marketing Director service
for Small to Medium Enterprises SMEs
We’ve worked with 100s of SME owners who often have the following problems:
- Juggling business management with being called to the ‘shop floor’
- Communicating between separate offices or travelling staff
- No dedicated marketing person to implement your ideas
- No time to plan, just firefighting and servicing clients
- Spending on marketing ad hoc, but not tracking results
- No proper database of clients to market to
- May not have defined your brand, USPs and ethos fully
- Not looking to employ someone full-time, but still need support.
So we created our Marketing Director service gives you access to expert marketing advice and delivery, without the need to go through an expensive recruitment process, add a desk or pay a pension!
How it works
STEP 1
Amanda will meet with you and your key staff members to talk through your business purpose, existing marketing, your ideas and issues. We’ll run through how our service works and you can see if it’s a good fit for your needs. We are happy to create bespoke programmes as required.
STEP 2
If you decide to go ahead, we’ll deliver a Marketing Strategy Workshop with your Business Owners and key staff. Amanda will facilitate the session, asking specific questions to draw out the key issues, define goals and encourage creative thinking. Following this, we’ll create a Marketing Strategy and Report which supports your business goals, including the insights from the Workshop. There will also be a Plan document, which breaks down how we’ll deliver your Strategy across a timeline through targeted marketing actions.
STEP 3
You’ll receive the spreadsheet of your lovely new Strategy and 12 month Plan! Amanda will meet with you and your senior team to discuss and tweak it as appropriate. If you’d like our Flexperts to manage your social media, create leaflets, update your website etc, we’ll discuss and cost that for you too.
Following this, Amanda will meet with you for a Monthly Marketing Meeting (or fortnightly calls) to discuss delivery, priorities and whatever other business support or advice you might need. She’ll be your confidante and supporter, finding solutions to your issues, creating ideas and processes, motivating your staff, liasing with the Flexperts and moving everything on according to the Plan.
Marketing Director services
1-2 hr call or pre-meeting
– discuss your business goals
– discuss your marketing
– share any issues
Research into your target market and service
Shape workshop based on your needs
3-4 hour meeting or workshop with your key staff
– assess and determine your goals
– share ideas and turn them into campaigns
– plan out new processes
– prioritise and structure
– create solutions to issues
– bring staff into alignment
– get clarity and focus
Written report defining solutions and ideas
A 12 month Marketing Strategy and Plan defining missions, targets, timescales, actions
ROI spreadsheet
Follow up meeting to adjust and adopt the Strategy
Delivery of your Marketing Plan
Meetings with your Senior Management & staff
SUPPORT AS NEEDED:
Developing your brand
Creative marketing solutions
Supporting business growth
Process design & implementation
Developing pitches and presentations
IT system implementation
Change programmes
Sales team support
Event management
Print management
Briefing suppliers and training staff
Campaign & project planning
CRM & Database projects
Reporting and monitoring
Advice and support throughout
Add-on services available
Use our pre-approved Flexperts to deliver your ongoing marketing, following your new Strategy & Plan:
Social Media management
Website copy and blogs
New website build and hosting
Logos and business cards
Leaflets and graphic design
Copywriting services
Content marketing plans
E-newsletter build and content
CRM & Database management
Campaign delivery
Event management
GDPR reviews
International Business Consultancy
As you require