The WHAT Workshop
Coming February 2019

Do you struggle to put a monetary value on what you can offer?
Are you finding it hard to explain your service or abilities?
Do you feel that you sometimes do too much for the money you receive?
Do you need help with cashflow, income streams and pipelines?

If so, this is the workshop for you!

Following on from the successful WHY workshops, the WHAT workshop will help to solidify what you do, what you charge and help you to explain the value you can add!
Whether you want to move on in your career or are running your own business, the WHAT workshop aims to focus on your unique talents and address others’ WIIFM (What’s in it for me) so you can communicate your value to your potential clients or peers with confidence and clarity.

Money can be impacted by your mindset and self-worth. We will address how to find these blocks and move around them, so you can get ahead in business.
We will teach you how to support your pricing and value with logic.

You’ll gain insight into what’s holding you back and learn practical solutions to implement.

You’ll learn how to:

    • package your products, services or personal offering
    • clarify and justify your pricing/salary
    • forecast, build a pipeline and maintain cashflow
    • structure this to facilitate your business/lifestyle goals
    • discover and release your money blocks.

This will help you to:

  • ‘sell yourself’ or improve your ‘ways of working’
  • communicate with your peers, team and potential clients more effectively
  • further your career/job search or grow your business.

You’ll receive your own workbook to take home to help you to implement your learnings. Additional personal and online support will also be available after the workshop on request.


Breakfast of pastries, coffee and speciality teas on arrival
Drinks and fruit at mid-morning break
Networking lunch of wraps, nibbles and dessert


DoubleTree by Hilton Hotel & Spa Chester, Warrington Road, Chester, Cheshire (UK) CH2 3PD.


February 2019. 8.30am for a 9am start. Networking lunch from 12.30 – 1.30pm.


£85 including breakfast, mid morning coffee and lunch and the workshop.

Led by:

Amanda Wynne Evans
Amanda has the ability and passion to MAKE THINGS HAPPEN and brings clarity and positivity to any business she works with.

With over 20 years’ experience in marketing covering brand, website build and management, strategy and consultancy, Amanda has worked within the corporate, financial and local government sectors. Since launching her own business in 2010, she has worked with 100s of small business owners through 121s and workshops to help them to define their life and business goals and bring them into reality through strategy, design and action.

Mark Evans
Mark is a Business Growth expert, advising and providing hands-on management to all shapes and sizes of businesses, from global to owner-managed and within the not-for-profit sector.

With experience over several decades, Mark trained as a Chartered Accountant in a major practice, then became a senior manager with PwCAdvisory & Consulting, ICI Group HQ and a major UN body. He has helped many owner/managers and corporate Directors/Partners to improve their businesses and align personal and business objectives – having learned the ups and downs of this over 15 years as a leader in his own UK and international services partnership, and since as a self-employed consultant.

Guest Speaker
An experienced business guest speaker will also contribute.


The WHAT workshop is the second in a series of 6 events over 2019 uniquely designed to create both business and personal growth.

The event series will cover:

  • Business models and lifecycle
  • Processes, systems and automation
  • Pricing and forecasting
  • Money management and mindset
  • Defining products and services
  • Marketing and social media
  • Customer segmentation and targeting
  • Creating marketing campaigns
  • Strategy and planning
  • Motivation and energy techniques
  • Growth and exit strategies
  • Resilience, tenacity and positivity
  • Generating leads and creating win-wins
  • Sales techniques

WHY workshop – 29th January 2019
WHAT workshop – February 2019
WHO workshop – March 2019
WHEN workshop – April 2019
WHERE workshop – May 2019
HOW workshop – June 2019

Workshop dates are subject to change.

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